Dubai, UAE – November 13, 2024 — MetaEssence is honored to partner with Dubai’s Roads and Transport Authority (RTA) as the official technology provider for the region’s first rail readiness drill, leveraging metaverse and digital twin technologies. This pioneering exercise is set to enhance the crisis preparedness of the Dubai Metro, setting a new benchmark in public safety, operational resilience, and smart city innovation.
As part of RTA’s Emergency and Crisis Management Programme, this large-scale drill took place in a secure, virtual environment that replicates Dubai Metro’s infrastructure. MetaEssence’s digital twin and metaverse technologies empowered RTA and its partners to execute a realistic, crisis simulation, allowing teams to train for emergency response in two languages, optimize crisis management strategies, navigate high-stakes scenarios without physical risk, simulate emergencies, and refine collaboration—all within one unique environment.
This project reflects MetaEssence’s mission to deliver cutting-edge technology that drives urban safety, resilience, and innovation at large. By integrating metaverse and digital twin solutions, MetaEssence aligns with its vision of smarter, safer cities, empowering governments to address complex challenges with precision and confidence. This partnership with RTA supports MetaEssence’s core mission and accelerates its product development journey. The insights and data gained from this exercise directly inform future platform enhancements, allowing MetaEssence to deliver even more refined solutions to public and private sector clients worldwide.
Partnering with Dubai’s Roads and Transport Authority on this transformative initiative marks a key milestone for MetaEssence,” said Fatma Elsafty, Founder and CEO of MetaEssence. “This collaboration showcases the immense potential of advanced technologies, particularly the Metaverse and digital twin solutions, in addressing real-world challenges. By leveraging these cutting-edge tools, we are delivering solutions that provide unparalleled customer-centric insights, adaptability, and strategic foresight. This project not only accelerates our innovation but also reinforces our commitment to delivering high-impact, purpose-driven solutions. and empowering our regional and global clients to effectively navigate the complexities of an ever-evolving landscape,” Fatma Elsafty added.
The drill brought together 11 key government entities, including Dubai Police, Dubai Civil Defence, the Transportation Security Department, Dubai Corporation for Ambulance Services, the National Emergency Crisis and Disaster Management Authority (NCEMA), Dubai Health Authority, Dubai Municipality, DEWA, and the Telecommunications and Digital Government Regulatory Authority. With critical operational support from Keolis-MHI, the Dubai Metro and Tram operator, the exercise facilitated a coordinated, unified approach to public safety and crisis management. This seamless collaboration across multiple entities is essential in setting new standards for emergency preparedness and crisis response.
MetaEssence’s collaboration with RTA showcases Dubai’s commitment to smart city innovation and global standards in public safety, cementing the city’s position as a leader in urban resilience. This initiative underscores MetaEssence’s dedication to supporting government entities in building robust, future-ready infrastructures.
