Meta, the parent company of Facebook, has announced a series of new restrictions on the use of its generative AI features for advertising. These restrictions specifically target political advertisers, who are now prohibited from utilizing tools such as background generation and image cropping due to concerns about potential misinformation dissemination.
As the use of AI-generated content in political campaigns continues to rise, analysts have voiced apprehensions about the potential surge of AI-generated misinformation. Notable instances include a campaign by U.S. Presidential candidate Ron DeSantis, which employed an AI-generated image depicting Donald Trump embracing Anthony Fauci, along with a voice simulation of Trump in another promotional effort.
In response to this growing concern, Meta has added an explanatory statement to all of its Help Center articles pertaining to the new AI ad tools. It reads:
“As we continue to test new Generative AI ads creation tools in Ads Manager, advertisers running campaigns that qualify as ads for Housing, Employment or Credit or Social Issues, Elections, or Politics, or related to Health, Pharmaceuticals or Financial Services aren’t currently permitted to use these Generative AI features. We believe this approach will allow us to better understand potential risks and build the right safeguards for the use of Generative AI in ads that relate to potentially sensitive topics in regulated industries.”
According to a report by Reuters, Meta’s decision to implement these new restrictions stems from a desire to establish robust measures to combat the potential misuse of AI tools in connection with paid promotions. Elon Musk, the CEO of Meta’s competitor, X, has also cautioned about the impending wave of generative AI, emphasizing the looming threat of bot-driven misinformation. The increasing sophistication of AI-generated video and image content is making it easier than ever to fabricate convincing examples.
These steps taken by Meta reflect a broader industry-wide effort to grapple with the ethical and regulatory challenges posed by the rapid advancement of generative AI technology. As misinformation continues to be a significant concern, companies are seeking to strike a balance between innovation and responsible use of these powerful tools in the realm of advertising.