In a groundbreaking move, Lufthansa Group, the parent company of one of the world’s leading airlines, has introduced a revolutionary NFT-based loyalty program, heralding a new era of passenger rewards. Today marks the public debut of “Uptrip,” an avant-garde initiative that showers participating travelers with digital collectibles, enabling them to unlock an array of enhanced benefits.
This remarkable program encompasses all the airlines under the Lufthansa Group umbrella, including distinguished names like Lufthansa, Austrian Airlines, Swiss International Air Lines, and more. For passengers embarking on journeys with these airlines, the Uptrip loyalty program promises an enthralling addition to their travel experience: the opportunity to gather digital trading cards.
These intriguing digital cards are ingeniously themed, reflecting specific destinations, iconic aircraft from the fleets of the respective airlines, and even capturing the essence of special holidays. By accumulating a complete set of cards aligned with specific themes, avid Uptrip users will find themselves unlocking exclusive privileges during their air travel. These exclusive benefits encompass a wide spectrum, including complimentary in-flight Wi-Fi access, entry to luxurious airport lounges, redeemable airline miles, and an assortment of additional perks that redefine the travel journey.
As Uptrip looks to the future, there are ambitious plans in motion to introduce a trading feature. This novel feature will empower users to complete their collections by exchanging cards, bridging any gaps that might exist in their accumulation. The seamless integration of trading adds an exciting layer of engagement to the Uptrip experience, fostering a vibrant community of collectors and enthusiasts.
Uptrip’s innovative concept traces its origins back to the creative minds at the Lufthansa Innovation Group. Built on the robust foundations of Polygon, an Ethereum scaling network, Uptrip harnesses cutting-edge technology to ensure a seamless, secure, and efficient platform. Having undergone thorough testing through a soft launch, Uptrip garnered significant traction, boasting over 20,000 users who collectively amassed an astonishing total of more than 200,000 digital trading cards.
Lufthansa Group, with its already extensive Miles and More loyalty program boasting around 36 million members, continues to push the boundaries of innovation. Embracing the power of Polygon for its Uptrip initiative signifies the brand’s commitment to providing its customers with unparalleled experiences. Polygon’s ability to facilitate swift and cost-effective transactions has been recognized by other global giants like Starbucks, Nike, McDonald’s, Reddit, and Coca-Cola, all of whom are actively building their future on this transformative platform.
As the travel industry ushers in a new era of digitization and blockchain integration, Lufthansa Group’s Uptrip takes center stage, promising to reshape the travel experience and offering a glimpse into the future of passenger rewards.