Bernard Arnault, the world’s richest man and owner of 75 luxury brands, including Louis Vuitton and Tiffany, has revealed his own collection of NFTs. Despite his previous hesitancy towards the technology, Arnault showed off his OpenSea page to his former advisor and chief digital officer of LVMH, Ian Rogers, indicating his interest in digital collectibles.
While Arnault has been tepid towards NFTs in the past, his sons, Alexandre and Frédéric, have shown considerable interest in the technology. Alexandre even touted a jewel-laden Cryptopunk Tiffany pendant, and Frédéric, the CEO of Tag Heuer, displayed his enthusiasm for Web3 tech with NFT display functionality on the luxury watch brand.
Rogers, who is now the chief experience officer at Ledger, confirmed Arnault’s collection in a recent podcast. He revealed that Arnault had shown him his OpenSea page on his own volition, indicating that he had actively sought out and invested in NFTs.
This revelation highlights the growing interest in NFTs, even among traditional luxury brands and their owners. As the NFT market continues to gain traction, it will be interesting to see how luxury brands and their owners incorporate this technology into their businesses and collections.