English Premier League football players of the Watford Football Club announced a sponsorship deal with the meme cryptocurrency Dogecoin, in collaboration with Watford’s main shirt sponsor, Stake.com for the 2021-22 season.
As a part of the partnership, Watford club are now wearing the Dogecoin logo on their sleeves for the 2021-22 season.
The club stated that the deal will be worth in the region of £700,000 [$970,000] to the Premier League newcomers and could break their previous sleeve partnership with bitcoin of £1 million if it gains global traction.
Recall that this will not be the first time Watford will be associated with a cryptocurrency, as the club, which is based just north of London, had earlier worn a kit with Bitcoin logo as part of the sponsorship deal with Sportsbet.io for the 2019/20 Premier League season.
However, the club revealed that to commemorate the beginning of the partnership, Stake will be running crypto-themed initiatives, including a 10 million dogecoin giveaway on their international platform.
Meanwhile, Tesla CEO Elon Musk, who refers to himself as Doge father backed fellow billionaire entrepreneur Mark Cuban’s claim that Dogecoin was the strongest cryptocurrency as a medium of exchange on Saturday, via his twitter handle, as Cuban during an interview with CNBC, said praised Dogecoin while adding that Dallas Mavericks, an NBA team owned by him, saw substantial sales ever since it began accepting Dogecoin as payment for merchandise in March.
However, during the Premier League match on Saturday, the Watford Football Club players were seen with the club jersey that had the logo of the meme cryptocurrency dogecoin on their left sleeves.