Bitcoin
$ 35,789
Ethereum
$ 2,389.6
Litecoin
$ 162.65

Unilever Enters Blockchain Partnership With IBM to Reduce Cost of Ads

Unilever’s pilot program with IBM on digital ad buys has produced positive results, according to a report.

Join the fastest growing network on Telegram

The consumer goods giant has been working with IBM on a blockchain project to help the firm save money on ad reconciliation — the process to confirm ad contracts have been delivered. According to Luis Di Como, the recent program has shown evidence that it’s an area in which Unilever can save money.

“This is not going for the latest shiny tool. We are going through our rules and our principles to build trust again and having full transparency across all of our operations,” Di Como told Campaign.

Following the initial test, Unilever is now expanding the pilot, creating a consortium with an ad software company to develop blockchain solutions for wider digital supply chain applications.

About the author

A Nice Man

Related Posts

Leave a Reply

Newsletter

Subscribe To Newsletter

For updates and exclusive offers, enter your e-mail below.

Popular Posts

Elon Musk Meets Major North American Bitcoin Miners to Address Energy Usage
June 12, 2021By
Russian Central Bank Confirms Digital Rouble Trials Commence in 2022
June 12, 2021By
Thailand’s SEC Has Banned NFTs And Meme-Based Tokens
June 12, 2021By

Advertisement

Video Posts

In
Economic Inclusion And Social Impact Of 4IR
May 21, 20210
In
Flash Listing On Mandala Exchange
May 15, 20210

Crypto Stats


CryptoCurrencyUSDChange 1hChange 24hChange 7d
Bitcoin35,789 0.53 % 4.41 % 3.11 %
Ethereum2,389.6 0.84 % 0.66 % 11.32 %
Tether1.000 0.20 % 0.40 % 0.37 %
Binance Coin344.88 0.16 % 0.90 % 12.08 %
Cardano1.480 0.09 % 1.13 % 13.35 %
Dogecoin0.3144 0.51 % 2.70 % 16.76 %
XRP0.8382 0.23 % 1.75 % 13.64 %
USD Coin1.000 0.05 % 0.13 % 0.20 %
Polkadot20.91 0.24 % 0.04 % 16.68 %
Uniswap21.54 0.30 % 1.60 % 18.70 %

You have not selected any currencies to display