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Twitter CEO Plans to Create a Decentralized Standard for Social Media

Jack Dorsey, the founder and CEO of Twitter, revealed that the company will be spearheading an effort to create an open standard for decentralized social media. The company has created Blue Sky, a small independent team, to build the standard that will ultimately host Twitter, Dorsey said.

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Abandoning Centralized Systems

One of the largest social media platforms in the world has set its sights on decentralization, arguing that the time has come for centralized solutions to be abandoned.

Jack Dorsey, the founder and CEO of Twitter, announced that the company will be spearheading an effort to create an open and decentralized standard for social media. Dorsey explained that the company was currently facing challenges that couldn’t be solved with any of the centralized solutions currently employed by Twitter.

The new team, called Blue Sky, will be completely independent from Twitter, Dorsey said, adding that it will only receive limited direction from the company “For social media, we’d like this team to either find an existing decentralized standard they can help move forward, or failing that, create one from scratch.”

Blue Sky won’t only be tasked with developing a decentralized protocol—Dorsey said that Twitter wants an inclusive and open community to surround the project and push organizations, researchers, companies, and leaders to “think deep.”

The baby steps for Blue Sky

So far, Dorsey’s ambitious project is still in its infancy. Apart from Parag Agrawal, Twitter’s chief technical officer, who will be tasked with finding a lead for the project, nobody has been hired to work on Blue Sky yet. According to Agrawal, the ideal candidate for Blue Sky’s lead is an experienced, hands-on blockchain veteran with a knack for social media.

Blue Sky will have a tough road ahead, though, as the effort could take several years to complete. Enforcing Twitter’s abuse and misleading information policy through a decentralized protocol will be the team’s main goal. Apart from that, it will also focus on creating alternatives to the current recommendation algorithms on Twitter.

Twitter’s timing couldn’t have been better. Dorsey said that all of the fundamentals for creating viable decentralized solutions were already here, which is why the company decided to jump back on the decentralization train it abandoned in its early days.


Twitter is an American microblogging and social networking service on which users post and interact with messages known as “tweets”. Tweets were originally restricted to 140 characters, but on November 7, 2017, this limit was doubled to 280 for all languages except Chinese, Japanese, and Korean.

Twitter was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams, launched in July of that year. The service rapidly gained worldwide popularity. In 2012, more than 100 million users posted 340 million tweets a day, and the service handled an average of 1.6 billion search queries per day. In 2013, it was one of the ten most-visited websites and has been described as “the SMS of the Internet”

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