‘Biggest sponsorship agreement in the club’s history’ will include the option for performance-based bonuses to be paid in Bitcoin.
The Saints have announced an extension of their agreement with the Coingaming Group as main club partner for a further three years, which will see the Sportsbet.io brand continue on the front of the team shirts.
The deal is described as “the biggest sponsorship agreement in the club’s history”, which will also include the option for certain performance-based bonuses to be paid in cryptocurrency Bitcoin as Southampton explore different potential avenues for financial growth.
The partnership also continues to highlight the importance of safe betting, with schemes to encourage fans to consider the risks before placing a bet.
Hasenhuttl hopes the security of the sponsorship extension can only be a positive one as the Premier League club head into another busy summer recruitment drive.
“I know that there were always some discussions about taking a betting company as a main sponsor on the shirt,” the Saints boss said.
“But I think in this way to make such a deal in such a moment of the pandemic and in a situation where a lot of teams are struggling getting new sponsorships because all around there are issues with the economy, I think we can definitely be happy about that.