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Porshe Partnered with Blockchain Company, Circularise to track Plastics, Sustainability

Luxury sports car producer Porsche has partnered with blockchain company Circularise to trace the plastics used in its vehicles.

Circularise said its system allows the tracking of the plastics as they move along the supply chain and also track the carbon dioxide footprint, water savings and other unspecified sustainability metrics. The blockchain firm’s founder Mesbah Sabur commented:

“We developed our patent pending technology for creating verified statements on public blockchains without revealing any underlying sensitive data,” the blockchain firm’s founder, Mesbah Sabur, said. “While this raw data is very valuable in a B2B setting, consumers demand a more distilled and interactive version. We are proud to present exactly that in collaboration with Porsche and some of their pioneering suppliers.”

The plastic materials tracked with Circularise’s system are tokenized on-chain with the digital representation carrying “all relevant information regarding the batch, such as its environmental footprint and origin.” This token—which the company calls a “digital twin”—is created when an independent third party verifies the material and that the claims made about its nature are true.

The token can then be updated with new data as the goods move along the supply chain, to correctly represent the manufacturing processes and product life cycle. Christopher McArdle, Borealis’ vice president, polyolefin strategy and new business development, said: “Auditors and certifications are essential to ensure that no one can engage in greenwashing.”

According to an announcement published on Nov. 3, Porsche and its material suppliers Borealis, Covestro, and Domo Chemicals will use Circularise’s technology to trace the plastics used in Porsche cars on a blockchain. The project aims to “ensure that the use of sustainable materials in Porsche cars can be proven.” Project lead innovation research at Porsche Antoon Versteeg said:

“We need to know more details on the parts and materials being used in our products, that means information on production processes deep down the supply chain, statements of recycled content and more. With the help of Circularise, as well as with the help of their partners, we were able to trace for a number of specific cases plastics from raw material production to the final car.”

Similarly, German automaker BMW announced in April that it plans to scale up the pilot program that tracked the raw materials and components used in its cars using blockchain technology.

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