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Nigeria’s CcHUB acquires Kenya’s eLimu

Nigeria’s Co-creation Hub (CcHUB) has announced its acquisition of eLimu, a leading EdTech firm and digital educational content provider in East Africa.

eLimu (e-Limu.org) is one of the most talked-about EdTech firms in Africa and the leading digital educational content provider in East Africa. eLimu’s revision and literacy platforms make learning fun and engaging for curious children both at school and at home. By combining engaging content with proven pedagogies, eLimu has seen learning outcomes improve dramatically for over 500,000 learners to date.

With an existing audience of approximately 500,000 teachers and learners (and COVID-19 accelerating the pace of growth of eLearning), eLimu is one of many players in the EdTech industry that has seen growth at unprecedented rates. This acquisition presents a significant opportunity for digitizing the learning experience and increased investment in innovation.

This is part of the evolution of ccHub which continues to change its playbook, from a technology square to a consulting firm, and now a builder of digital empires. It has great digital properties in Kenya and Rwanda. This is the “Dangote of Digital” in the making, from your beautiful Nigeria.

According to a press release, the goal of the acquisition is to transform eLimu into the Digital Education Platform arm of the company. eLimu will continue to focus on leveraging cutting edge technology to create interactive and engaging learning content customised to the African context which will be initiated using the existing apps. The acquisition will enable it to scale these apps beyond Kenya.

The literacy apps for 6 and 7-year-olds include dozens of stories written by Kenyan teachers, illustrated by artists across East Africa, and read by voice actors and celebrities, such as Caroline Mutoko. Each story includes letter tracing, spelling and sentence making exercises. Together they form a scientifically-proven pedagogy called Reading to Learn, which has shown to improve progress in reading and writing 4x faster than traditional methods. The platform has been deployed in English, Swahili, Somali, and Lugbarati. An independent study in Dadaab refugee camp showed progress in reading fluency 3 times faster than the control group.

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