Meta, formerly known as Facebook, announced on its Twitter account the expansion of Instagram NFT integration to more than 100 countries. This development and integration will connect more users of the social media platform, over 1.3 billion users, to Web3 features starting with NFTs. These 100 countries are spread across Africa, the Asia-Pacific, the Middle East and the Americas.

Meta’s partnership with wallets and blockchains like Hello Dapper Flow blockchain, Ethereum, Coinbase Wallet, Polygon and Flow is one of the instrumental building blocks making this happen. The partnered blockchains are also the only chains being supported for now.

With the success of this integration, Meta plans to make it possible for Instagram users to connect their wallets existing with brands like Coinbase, Rainbow, MetaMask, Trust Wallet, and Dapper to their accounts and display their collectables minted on the Flow blockchain.

Last month, Facebook/Meta tested the use of Ethereum and Polygon NFTs on user profiles. The original plan was to include Solana and Flow blockchains in this process. Facebook/Meta will make it possible for users with access to activate this feature to connect their profiles to their cryptocurrency wallets and make posts using their NFTs.

When posts are on Instagram with an NFT or regarding an NFT, it will display a shimmer effect and some important information about the NFT. Both the creator and collector of the asset will also be tagged in the post.

Long before interest in NFTs skyrocketed, Meta has always shown good interest in the development of the metaverse after taking a huge step to change the parent company’s name from Facebook to Meta. Facebook has made major investments in its metaverse division, for example, the $10b spent on its metaverse division in 2021. However, it seems that despite the loss recorded by the social media giant in its quest for metaverse development, Web3 is still a major part of its vision.

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