Good news for Marvel fans! Entertainment giant Marvel is finally making its way into the NFT space with VeVe Digital Collectibles. Its NFTs will launch later this year.
The Disney-owned comic books company has expanded into the film and TV entertainment industry over the last decade. Now, it has announced this week that it will launch its official NFTs. As per its press release, Marvel NFTs will include 3D statues and digital comics. Users will view the digital collection in the form of 3D models on smart devices. Users can also view them in virtual reality or even augmented reality platforms.
NFTs, which saw a major hike in popularity in early 2021, usually take the form of rare digital items. These are minted on a blockchain, which maintains a record of ownership. Once an NFT is bought, the technology ensures that a public record of ownership is available for everyone to access.
Veve Digital Collectibles has already collaborated with other major entertainment brands. This includes Marvel’s top rival, DC Comics, for collectibles of popular characters like Batman and Superman. Along with this, they’ve also worked with the likes of Jurassic Park, Adventure Time, Star Trek, and Ghostbusters. Orbis Blockchain Technologies, a New Zealand-based company, owns the one-of-a-kind app.
To date, Veve claims to have sold over 580,000 NFTs through its platform. It has a buzzing user base of 340,000, who can sell their owned NFTs forward through the app’s marketplace.
Dan Buckley, Marvel Entertainment’s President said about the move, “Since the beginning, collecting has always gone hand in hand with being a Marvel fan. Like us, VeVe understands collecting is about the experience just as much as the product, and we look forward to extending that experience for our fans over the years to come.”
“Through VeVe’s platform, we hope to expand the limits of what Marvel fandom can be, starting with personal and interactive digital collectibles that, through NFTs, fans can truly collect, share, and enjoy in a way that they have not been able to do before.”
Marvel Entertainment’s VP of business development and strategy, Daniel Fink, also added:
“Marvel has been exploring with VeVe how to make the Marvel digital collecting experience as special as the physical experience, and we are excited to finally be able to share this vision with our fans”.