“What we have with Token||Traxx is the perfect hybrid of music discovery, adoption, curation and monetisation,” explains acclaimed award-winning music producer TommyD, who is co-founder of the London-based blockchain start-up, Token||Traxx.
Through blockchain and Decentralised Finance (DeFi) technology, the Token||Traxx platform is set to create a whole new income stream to support the traditional and established music community. Furthermore, the platform will be the first one ever to provide curators and tastemakers with the ability to monetise their playlists and mix choices.
“NFTs have opened up a world where fans can generate income not only for their heroes, but alongside them,” TommyD continues.
Fans Sharing Financial Revenues With The Artists
Having a keen interest in tech, especially crypto, TommyD saw an opportunity to develop a platform around blockchain and DeFi that focused entirely on music and the unique multifaceted relationship music creators have with their fans.
Token||Traxx aims to become the leading one stop portal to allow those music fans who are cryptocurrency adopters, to engage and support on many different levels with their favourite artists, sharing in the potential financial returns generated. It will do this by essentially tokenising music, not only the music which has been created, but music that has been curated and collected into the form of traditional playlists, similar to those found on Spotify or Apple Music but turbocharged through blockchain.
There is a uniquely intricate and symbiotic mutual relationship between music’s Creators, Curators and Collectors and their role in the implementation of music. The Token||Traxx platform will allow these three essential roles to work and profit together through a new income stream: NFTs. However, unlike other NFT sites which sell any type of potential NFTs from music to art, sports memorabilia to videos, Token||Traxx is exclusive to the music loving community