Due to the consistent evolution of technology, all major industries have gone through immense operational changes over the past decade. This shift has helped the industries and their major players stay relevant in this changing world. Now, as the world gears up for the fourth industrial revolution with the rise of blockchain, AI, and a myriad of other technologies, these industries are once again trying to adapt.
However, through this entire ordeal, one industry has clung to the ways of the past, showing little to no signs of change. And that is the content and media industry. Whether it is for entertainment, education, or information, content plays a huge role in our lives, and our dependence on it is only increasing.
Surely, the rise of social media gave birth to new types of content and content creators, but the process of creating, distributing, licensing, and consumption of content still continues to follow the age-old methods.
To keep up with the new-age consumers and to stay relevant, this industry needs to adapt and soon. Bringing about the much-needed change in the content and media industry is Welt Der Wunder’s Media Industry Licensing Content (MILC) platform.
Challenging the Monopoly in the Content Industry
Welt Der Wunder is a 25-year-old media company based in the DACH region that is involved in the production, distribution, and streaming of content. Having been in business for so long, the firm is well aware of the shortcomings of this space.
Most of us new-age consumers are used to simply logging in to streaming platforms to enjoy our favorite content. But before it reaches our screens, the content goes through a rigorous process of production, licensing, and distribution. The entire process is typically controlled by centralized authorities and intermediaries. This means that a lot of potential content and content creators do not see the light of the day just because they couldn’t find the approval of these central authorities. Moreover, the process is quite expensive and consumers end up paying more than required to cover these expenses.
This is precisely why Welt Der Wunder felt the need to create a futuristic platform (MILC Platform (metaverse.milc.global)) for the content industry that actively challenges the monopoly to make it more transparent and user-driven.
Keeping Up With New-Age Consumers
MILC is a platform that leverages the power of blockchain technology to completely transform and simplify the process of creating, distributing, and streaming content. With its unique set of products and features, MILC solves the four fundamental problems of the content industry – global availability of all video content, the discovery process for buyers, complex licensing for the entire industry, and early feedback from its audience.
The platform completely digitizes the process of licensing content, making hefty licensing fees and complexities a relic of the past. Publishers and creators can benefit from the easy online licensing process that is affordable and quick. Content creators on this platform can also take advantage of the robust set of creation tools to create high-quality content. They also have complete control over the subscription process and prices they offer and can be tailored to fit their individual needs.
MILC also has a content launchpad for creators looking to create high-budget content for a wider audience. They can simply showcase their vision in the form of a trailer and get crowdfunded by the users of the platform. This eliminates the need to wait for approval from production houses and introduces fresh talent to the industry.
From the audience’s point of view, MILC allows them to be more involved in the workings of the content industry. They get the right to vote on decisions concerning the platform’s utility and future. Apart from this, they get to enjoy a wide selection of content from across the globe with AI-generated subtitles blurring language barriers.
The unique set of cutting-edge technology and broadcasting features facilitated by MILC can help the content industry catch up with new-age consumers and reach more of them.