Report getting to CNETV news at the moment says Google has officially lifts ban on cryptocurrency advertisement related to exchanges and wallets, starting from August 3 so long as they are registered with Financial Crimes Enforcement Network (FinCEN).
Google provided an update on its financial products and services policy in June and went further to lift its ban on cryptocurrency advertisements, stating that the change would come starting Aug 3, 2021.
It would be recalled that Google one of the biggest platform in the world had earlier ban all advertisement that were or are related to crypto, which in turn has lead to the frustration and heart break to those within the crypto community and ecosystem.
Meanwhile, Google’s easing the crypto ads restrictions, has been regarded as a sign of a general warming up to crypto and that it’s becoming a generally acceptable tender on the digital market.
This further means that with this, Google will allow ads related to crypto exchanges and wallets ones these entities are registered with FinCEN.
Google however said , all cryptocurrency exchange certifications will be revoked on Aug 3, meaning that advertisers must request new certifications via an application form that will become available on July 8.
Meanwhile Google says it is keen to prevent any opportunity for potentially disingenuous advertising adding that the platform will not allow ads for initial coin offerings (ICOs), decentralized finance (DeFi) trading protocols, and other ads for the purchasing or trading of cryptocurrencies.
It says it also includes pre-sales, crypto loans, initial decentralized exchange (DEX) offerings, token liquidity pools, celebrity cryptocurrency endorsements, unhosted wallets, and unregulated decentralized applications (dApps).