Enjin (ENJ) Ecosystem Welcomes Augmented Reality Car Marketplace MotoBloq

Enjin, the leading ecosystem for non-fungible tokens (NFTs), today announced its newest adopter, MotoBloq, and an NFT car marketplace that will adopt Efinity.

MotoBloq Joins the Enjin and Efinity Ecosystem

MotoBloq, an innovative open marketplace for all digital vehicle collectibles, today joined the Enjin and Efinity ecosystem.

Notably, MotoBloq allows users to grow a collection of rare car NFTs and display them in augmented reality (AR). The automotive community-geared marketplace was recently featured in GQ, sharing its vision for making dream cars more accessible to everyday users.

MotoBloq enables users, designers, and manufacturers to seamlessly create, collect, trade, and experience one-of-a-kind digital vehicles as NFTs. The holders of these NFTs can showcase their prized digital automotive possessions in AR.

MotoBloq NFTs will offer a wide array of robust features that promise completely fresh, unique, and exclusive experiences for their owners in both the real and the virtual world.

For instance, owners of MotoBloq NFTs have uninterrupted access to high-quality 3D car models and animations that can be displayed in AR—for example, you can park your NFT car right in your real driveway. All MotoBloq digital cars can be traded on the project’s marketplace.

There are also plans to make these cars usable across different metaverses, video games, and give them the utility to function as keys to access the “Motoverse” for exclusive automotive events in the future.

To curate releases of popular, unique digital vehicles rooted in real-world metrics, MotoBloq is burning the midnight oil to ally with brands and car designers. For example, production quantities are percentages of the physical car’s production number, and so on.

Additionally, MotoBloq is partnering with several leading automotive brands and organizations to allow NFT owners to access events specific to their car’s brand and model. Importantly, certain MotoBloq cars will allow tours of select design houses, manufacturers, and even race admission.

Commenting on the development, James Keck, CEO & Founder of MotoBloq, said:

“MotoBloq’s goal is to bring everyday users to the Metaverse and transform the automotive community for the future. Working with Enjin to integrate with Efinity does just that.”


“Efinity allows for Web 2 usability while providing Web 3 value. It will give MotoBloq’s users the freedom to truly own and control their collections while laying the foundation for the future utility often overlooked in today’s hype.”

Why Enjin and Efinity?

MotoBloq’s decision to choose Enjin and Efinity to build their platform on hardly comes as a surprise as they offer an eco-friendly, scalable, and secure environment for NFT projects.

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