One of the English Premier League club, Manchester City, has partnered with a fan engagement and rewards mobile app dubbed “Socios.com” to launch the Manchester City $CITY Fan Token.
The launch of the $CITY Fan Token will provide a new layer of digital engagement for Manchester City’s global fanbase which will bring them even closer to the club they love.
In the way of giving back to its fan base, the club will be giving all its existing registered Cityzens free $CITY Fan Token to access VIP rewards, Club promotions, games, AR-enabled features and voting rights in certain binding and non-binding Club polls on Socios.com.
Speaking concerning the token, Stephan Cieplik, Senior Vice President of Global Partnerships Sales, City Football Group, said, “We are excited to launch the new Manchester City Fan Token, which will provide another opportunity for our fans all over the world to get even closer to the Club they love. Fans will have access to fantastic competitions and VIP experiences and be able to vote on Club initiatives. Every existing registered Cityzen will also be eligible for a free token so they can access the full range of benefits and rewards.
Notably, the Manchester City Fan Token is available to purchase via the Socios.com app. Registered Cityzens will receive an offer to claim their free token through a voucher code in due course.
Meanwhile, the digital collectibles market is currently booming. CoinMarketCap, the world’s most referenced price tracking website for digital assets, has created a dedicated page for Fan Tokens minted on the Chiliz blockchain. The total Fan Token market cap recently exceeded $400M. Chiliz $CHZ – the digital currency for sports & entertainment and the native currency of Socios.com – is among the top 35 cryptocurrencies in the world with a market cap of $3.3 billion.