New partnership will see ADA being accepted at over 1,200 major online retail brands including Nike, Amazon, Starbucks, and Airbnb.
EMURGO Inks Partnership with Bidali
In an announcement on August 25, EMURGO, a founding partner of the Cardano (ADA) protocol stated it had entered into a strategic partnership with Canadian payment processor Bidali to tap its digital currency payment solutions.
The partnership with Bidali will see Cardano’s native digital coin, ADA being accepted at about 1,200 online major retail brands including Amazon, Nike, Starbucks, Airbnb, and others through Bidali’s online gift card platform.
The alliance enables ADA holders to tap Bidai’s gift card site and partner ecosystems – including several exchanges and wallets – to purchase name-brand retail gift cards via ADA. The partnership runs in line with EMURGO’s vision of driving global Cardano ADA adoption.
Notably, the partnership with Bidai comes just a few weeks after BTCManager reported another development where EMURGO announced a partnership with OTA Travala, allowing ADA holders to book over two million accommodations across the globe through Cardano’s digital coin.
Commenting on development, Ken Kodama, CEO, EMURGO, noted:
“EMURGO is delighted to increase the real world utility of Cardano ADA and give ADA holders the option to purchase products from a wide spectrum of some of the world’s most well-known brands. We are happy to support Bidali and platforms adding to the Cardano ecosystem with our resources.”
Similar sentiments were echoed by Erik Ashdown, VP of Growth, Bidali. He said:
“Cardano is a very promising project. As we’ve seen blockchain and other distributed ledger technologies develop, Cardano is third generation technology that is now finally getting us closer to the performance, scalability, and cost effectiveness required to bring the benefits of cryptocurrency to the mainstream and begin to solve some very large global problems. We’re very excited to be applying this towards the gift card space where fraud and lack of traceability are huge problems.”
Driving ADA Adoption
After having successfully launched its highly-anticipated Shelley upgrade, Cardano has been spreading its wings to accelerate the adoption of its native coin.
As reported on August 13, a Cardano-Shopify integration is in works to enable ADA payments at more than 500,000 online stores.