Dortmund, Germany (November 5, 2020): Borussia Dortmund (“BVB”) is further driving its international marketing and expanding its presence in Asia. The club is excited to launch a global multi-year partnership with the innovative tech company Bybit.
Borussia Dortmund has experienced rapid growth internationally and was able to expand its fan base around the globe as well as establish fruitful partnerships. Heavily involved in the club’s international efforts and new businesses were its Singapore and Shanghai offices, which are just some of the touchpoints BVB shares with its new international Champion Partner Bybit.
Established in 2018, Bybit is an ambitious challenger in the market and one of the fastest growing cryptocurrency platforms. Like Borussia Dortmund, Bybit’s corporate colors are black and yellow; like Borussia Dortmund, Bybit focuses on the fundamentals and never stops to improve; like Borussia Dortmund, Bybit values talent and commits to building a supportive playing field, on which talents can meet the moment and rise to the occasion; therefore, it was a natural choice for Bybit to connect with BVB to further expand its European business.
“We are thrilled to be a Champion Partner of Borussia Dortmund. As a young and ambitious company, we identify with the authenticity and youthful energy for which BVB is well-known around the globe, as well as the diligence and relentlessness that Borussia Dortmund players radiate. It is no wonder the club has one of the most passionate fan communities in the world,” stated Bybit’s co-founder and CEO Ben Zhou.
“The intensity and the passion of BVB go beyond the football field. Through this partnership, we want to demonstrate to everyone that we are here for the long run. With a storied history, a proven record of success, and deep ties with its community, BVB is our ideal partner. From one black and yellow to another — we are proud to call ourselves firstly fans of Borussia Dortmund and secondly Champion Partner.”
Carsten Cramer, managing director of Borussia Dortmund, said:
“BVB is both a club of long tradition and one that is open-minded and innovative. We are impressed by how responsibly Bybit acquits itself in its business approach, and glad to be a first-mover in Germany to collaborate with a brand in the cryptocurrency sector. We look forward to seeing this partnership help build trust and confidence in the sector and in our community.”
BVB is looking forward to collaborating with the rising player in the cryptocurrency market in the upcoming years. This new partnership is an equally clear signal for sport to embrace innovative technologies in an increasingly digital world, and for innovative technologies to connect with the sporting world.
Borussia Dortmund is one of the most successful football clubs in Germany: as well as eight German Bundesliga titles and four German Cup victories, Dortmund has also won the European Cup Winners’ Cup, the Champions League in 1997, and also the Intercontinental Cup (World Cup Championship) in that very same year. With over 159,000 members in total, it is one of the five largest sports clubs in Germany and is the seventh largest worldwide.
Bybit is a cryptocurrency trading platform established in March 2018. The company provides online trading services to international individual retail clients as well as professional traders.
For more information please visit: https://www.bybit.com/