Brave, a Cryptocurrency-powered web browser is partnering with the Korean pop idol group, BTS and a Japanese e-sports team, Rush Gaming to provide a limited edition release of its browser for residents of Japan.
This is the first known collaboration between a privacy-based browser like Brave and a K-pop boy bands.
According to Japan’s Nikkei Newspaper, the aim of releasing this browser is to find a new touchpoint between idols and fans. Users of the limited edition browser can earn points by watching ads to support Rush Gaming’s e-sports team.
Brave Browser is an open source web browser that focuses on providing better privacy and blocking intrusive ads and trackers. The browser provides an opt-in advertisement system powered by the Ethereum blockchain and the firm’s proprietary Basic Attention Token (BAT).
A recent episode of the Joe Rogan Experience podcast discussing privacy and security had the host pushing for Brave’s use to millions of listeners.