Coca Cola Amatil and digital asset integrator Centrapay partnered to allow Australians and New Zealanders to buy Coca Cola with Bitcoin and other cryptocurrencies from more than 2,000 vending machine.
According to a press release on Tuesday, Amatil’s customers now have Bitcoin and other digital assets as a payment option in their Sylo Smart Wallet, which they can use at any of the 2,000+ vending machines installed across Australia and New Zealand. The release did not include some of the other cryptocurrencies that are supported in the wallet.
Centrapay is a digital asset platform that helps consumers and merchants exchange value daily through the use of cryptocurrencies.Centrapay’s world class technology makes it easy for consumers, merchants and machines to leverage digital assets in the physical world. Its platform is designed to help brands connect directly with individuals and increase revenue and operational efficiency for merchants.
According to Jerome Faury, Centrapay CEO, poor user experiences and complexities with integration are barriers to the adoption of cryptocurrencies and web 3 technologies.
“We have solved both these issues. Centrapay is pioneering the way to enable this new internet of value and bring its benefits to both consumers and merchants,” he added.
“We’re working to create a future where individuals are in control of their own data and digital identity. Brands can connect directly and ethically with people, empowering them to make the right purchasing decision, whilst also supporting their retail and other distribution partners.” he added.
Using Cryptocurrencies Against COVID-19
The integration of cryptocurrencies into the Sylo Smart Wallet ensures that customers only have to scan a QR code payment stick on the vending machines through their phone’s camera (as long as Sylo Smart Wallet is installed). This significantly reduces the number of times people need to touch the vending machine to just once whenever they want to make a purchase.
Since the use of cryptocurrencies helps to reduce physical contact with the vending machines, the integration helps to address hygiene concerns surrounding the spread of the virus.
“And it comes with the added benefit of reducing physical contact and addressing the hygiene concerns we’ve all become acutely aware of due to COVID-19.” – Faury said