Adidas and Prada are roping in Zach Lieberman, the world-renowned American digital artist, for the Adidas for Prada re-source collection in their third collaboration.
The Community-Driven Prada Re-source Collection
In an announcement on January 21, the Adidas for Prada re-source collection will be powered by NFTs on Polygon and feature user-generated and creator-owned art.
The objective is to bring together users across various fields, including fashion, design, and crypto. Out of this, they hope to build a large-scale digital artwork—operating as an open-source metaverse project– that’s inspired by the physical Prada Re-Nylon collection.
The ongoing collaboration builds on the Adidas for Prada Re-Nylon collection, which aims to celebrate timeless designs. At the same time, the two giants are championing future consciousness through the collection by blending Prada’s top-tier craftsmanship with Adidas’ timeless lineage of sportswear innovation.
Collaboration for Sustainable Development
Integrating NFTs will help realize Prada and Adidas’ commitment to sustainable development. Also, it will fittingly celebrate Adidas Originals Forum and Prada’s Re-Nylon fabric which was first announced in 2019.
Prada was environmentally conscious when creating this unique textile. It was made by recycling plastic waste from oceans and fiber waste. This fabric can be recycled continuously without quality losses.
The Campaign Starts on January 24, Mosaic to be auctioned on SuperRare
As per a DappRadar’s report, NFTs are dominant, even outperforming a depressed cryptocurrency market. A parallel market research by Huobi also affirmed that NFTs went viral in 2021 with exploding trading volumes and activity. More users, the report adds, are adopting NFTs due to the technology’s superior property rights.